Meet the team

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James Cracknell, MSc System Practitioner | Chief Reinvention Officer

James is experienced in financial management, working with the for-profit and third sectors. A constant learner, open mindset, creative and innovative, acts as entrepreneur in residence at the University of Essex. Systems thinker with a focus on business model innovation. As well as being a natural networker, he is also an experienced facilitator and educator.

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Adam Roxby | Director of Communication

With a focus on technology and communications, Adam has over 10 years’ experience in content creation, using podcasts and video to promote a narrative across different communities. His strength lies in bringing technologies to life in a human-centred way, which we have all appreciated and enjoyed through his outstanding work on the Interwoven Podcast.

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Sandrine Perrin-Singleton | Director of Community Wellbeing

Sandrine has joined The Weave to build a regional wellbeing hub for founders and business owners, aimed at combatting founder burnout. She leads a team of practitioners and coaches dedicated to providing sustainable, solution-focused practices and delivers sessions and programs focusing on stress, sleep, and anxiety management.

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Magdalena Mahdy | Facilitator, Mentor and Entrepreneur in Residence

With a strong focus on community building, Magdalena lives an entrepreneurial life in full colour. With years of experience in the marketing field, she has decided to become her own boss nearly a decade ago and has never looked back. She helps student entrepreneurs to start and develop their own businesses.

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Catherine Damisa | Lead Project Manager

As a Chartered Accountant with a strong finance background, Catherine has led numerous successful projects and product innovations in the fintech sector. She is now applying her financial acumen and project management and operations management expertise to support our work here at The Weave.